If you have a large social media following or you have become an influencer locally, nationally or globally, you may have had a small or large company contact you with promotional codes that you can supply your followers with for them to get a discount on goods or services. Advertising through a social media influencer opposed to television or radio commercials has become increasingly popular in the last couple of years. This form of advertising can be cost effective for smaller businesses and allows them to reach a niche audience.

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